It is highly recommended practice to use the current and hygienic list of subscribers consisting of a list of current contacts. It ensures better delivery rates and also keeps your IP away from getting blacklisted. Mumara well recognizes the importance of using a hygienic list; a complete module for email verification is designed and integrated with Mumara. Getting started with email list verification and the process details are as below. Reach “View all Lists” under the “My List” menu in the left navigation. You will be able to view “Verify List” under “Verify” for each subscriber list in the table. In Figure#2.3.1, the position "Verify List" on the "View all Lists" page is pointed by an arrow.
If you haven’t subscribed to the module, the application will show an error message describing the reason for not subscribing to the email verification module, and if you already have subscribed, the email verification process will start as in the following figure.
The first step asks your permission to start the verification process for a particular list, and also your selection of whether or not to obtain the GEO Location of contacts while verifying their emails. Tick the checkbox to obtain the Geo location information of the contact or keep the checkbox empty to proceed without fetching Geo Location.
As soon as you click “Start Verification” the process of verifying the emails will start, application will connect to the email server of each contact in the list, it checks various sources like MX records, if the domain exists or not, and also tries to verify the existence of the actual username on that particular domain to establish the validity of each contact in the list under progress.
While verification of a particular list is in progress, the counter will keep you updated on the numbers of emails verified and the numbers of emails remaining. Both the following images show, how the counter looks when it initializes verifying the emails of the subscribers, and how it looks when it is in progress.
The application automatically changes the verification status of valid email contacts to verified, you can view the subscribers with verified status by clicking “List all Subscribers” as exemplified in the following image.
The principal benefits of getting your list scrubbed for invalid emails are that it lowers the bounce, increases delivery rates, and improves sending reputation in real-time. Moreover, the verification module offers advanced segmentation of verified data. You can set the criteria to separate out only verified addresses from the list(s) or even set the criteria to segment the list based on the GEO Location. Read the complete article that discusses the list segmentation in detail, by clicking the following link.