Drip Campaigns

MumaraCampaigns helps you retain the leads by keeping an auto follow-up mechanism in place. Automate customer journey from the very first interaction with your recipient to the time your lead converts into a sale. The dripping of your campaign was never that easy to configure as Mumara Campaigns has made it by refining the tedious part of automation.

Menu Navigation: Campaigns - Drip Campaigns

Table Columns

Field Name	Description
Group Name	Name of the drip group
Drip Count	Number of drips (follow-up) inside this group
Created On	Creation date of this drip group
Actions	View Drips: List all drips inside this drip group Edit: Edit this drip group Delete: Delete this drip group and all drips inside

Search

Use the search bar to search across the drip groups.

Add Drip Group

Click on the button [+ Add Drip group] and you'll be navigated to the page as it appears below

Form Fields

Field Name	Type	Description
Group	Text	Name the drip group that you are going to create
Sending Nodes	Checkbox	Select the sending nodes that will be responsible to relay the drips. Multiple selections will put the selected sending nodes to perform in rotation
Track Opens	Switch	Whether you want to track the opening of drips inside
Track Clicks	Switch	Whether you want to track link clicking of drips inside
Insert Unsubscribe Link	Switch	Allow Mumara to automatically insert an unsubscribe link inside every drip email body
Sender Information	Bullet	Sender-info of the drip email i.e sender name, sender email, reply-to email, return-path. You have multiple options here, whether to fetch the sender info automatically or insert custom info From List: Fetch sender-info from Contact List details From Sending Node: Fetch sender-info from Sending Node details Custom: Use/select custom sender-info for this drip group Note! From Name: Whether to insert a custom Sender-Name or fetch from the selected option
Sending Domain	Bullet	As Specified in Sending Node: Fetch the sending domain as per the selection in Sending Node Select from Sending Domains: Select from the dropdown list of your sending domains

Buttons

Save & Add New: Save this drip group and stay on the same page to add new
Save & Exit: Save this drip group and navigate to the drips page
Cancel: Cancel the operation and go back to the drip campaigns page

Add a Drip

There are two ways to Add a Drip. Click on the [+ Add a Drip] button as appears in the screenshot below
Click on Drip Count and then click on the [+ Add a Drip] button (on view drips page)

Step 1: Setup

Adding a drip is a 3-step wizard that carries information of the drip e.g email content, sending interval, drip group etc.

Drip Name: Give it a friendly name for identification
Group: Select the drip group to be added in
Status: Set this drip as active or inactive. Inactive drips will not be processed
Send to Existing: If you want this drip to be sent to existing contacts in associated contact lists that meet the criteria

Step 2: Interval

Define when to execute this drip after the trigger. As when you are adding a series of drips, you'll surely need to set a time delay between two consecutive drips. In Mumara, the reference point is the date/time when the trigger was executed so every drip will refer to the time delay from the trigger initiated date/time.

When to Send:

Upon Triggering: The drip will be queued for execution right after the trigger happens
After Triggering: The drip will execute when the time difference matches the internal you set

Step 3: Message Body

Form Fields

Field	Description
Email Subject	Subject line of the drip email that your recipients will receive
HTML Body	HTML version of the email body
Text Body	Text version of the email body
Insert Variables	System Variables Sender Name: It inserts the name of the sender who is sending the email (depends upon the selection of sender-info while scheduling the broadcast) Sender Email: Inserts the email address of the sender Recipient Email: Inserts the email address of the recipient receiving the email Reply-to Email: Inserts the email address mentioned in Reply-To of the sender-info Bounce Email: Also known as Return Path. It inserts the email address that is set to receive bounces in sender-info Today's Date: Inserts today's date Web Version: It inserts a unique URL that takes the recipient to the web version of the email List Name: Inserts the name of the list to which recipient belongs List ID: Inserts the ID of the list to which recipient belongs Message ID: Inserts the realtime generated message-id of the email going out Campaign ID: Inserts ID of the broadcast Sending Domain: Inserts the sending domain as appearing in sender-info of the selected criteria Confirmation Link: Inserts a unique URL that updates the contact's status as confirmed (upon click) Unsubscribe Link: Inserts a unique link that sets the recipient subscription status as Unsubscribed Additional Fields Contact ID: Inserts ID of the contact Other Additional/Custom Field: Inserts the value of additional/custom field (if any) Spintags: Inserts one random value from the list of values for the selected spintag Copy as Text: Auto-creates a TEXT version of the HTML content and inserts into textarea
Preview Sending Node	Select a sending to send a preview of this drip
Preview Email	Write the email address where you want to receive the preview of the drip

List all Drips

You can list all drips by clicking on the Drip Count on drip groups page OR
Click on the Actions button for the drip group and click "View drips"

Fields

Field	Description
Name	Name of the drip
Delay	Time interval of the drip i.e when to be sent after the trigger
Status	Active or Inactive. Inactive drips will not be executed
Created on	Creation date/time of the drip
Actions	Edit: Edit this drip Delete: Delete this drip

Sorting and Search

Search

Write a keyword in the search bar to search across all drips

Sort by Drip Group

Select drip group(s) from the dropdown below the [Drip Groups] button as shown in the picture above to list the associated drips in the table.